Youth charity YMCA is celebrating after making the finals night of an annual charity sector awards.
The organisation, which supports almost 230,000 young people across the UK, made the final six of the Third Sector Awards Brand Development category for its autumn 2014 national federation rebrand.
This rebrand, supported by agency ArthurSteenHorneAdamson, paired new messaging with a refreshed visual identity inspired by the charity’s past triangular branding and designs.
YMCA is a federation of 114 member organisations. Representatives from those member groups all fed into the rebrand exercise and, since its inception, more than 60% have taken on the new colours, designs and messages.
The eventual winner on the night was RNLI with Bristol Aero Collection Trust, YoungMinds, Children’s Society and World Cancer Research also through to the final six.
Denise Hatton, Chief Executive of YMCA England, the national council of YMCAs across England, said: “It was an honour to see YMCA nominated as a finalist in these prestigious awards.
“The rebrand was a huge piece of work for our organisation but we approached it with vigour and enthusiasm because that is what we do best at YMCA – we meet challenges head on.
“I am proud of what we have achieved to capture the best of YMCA in our new brand, messaging and designs.”
The Third Sector Awards recognises the success made by organisations and individuals over the past year within the charity sector.
Charities were invited to submit their entries earlier this year with finalists selected by a group of former Third Sector Award winners in August. Awards were handed out at a black-tie event at the Grand Connaught Rooms, London, on Thursday 24 September.
For more information on YMCA England, visit www.ymca.org.uk
To find out more about ArthurSteenHorneAdamson, go to https://ashawebsite.co.uk
For the rest of the award winners, visit: https://www.thirdsector.co.uk/third-sector-awards-timely-reminder-charity-excellence/communications/article/1365009
ENDS
For interviews or more information, please speak to Andrew Mortimer, YMCA England Communications Manager, at Andrew.mortimer@england.ymca.org.uk or call 020 7186 9543.
Notes to Editors:
- Founded in 1844, YMCA in England is made up of 114 member YMCAs working to ensure that young people have opportunities to thrive and contribute positively to their communities.
- YMCA operates in over 530 different communities in England impacting upon the lives of over 600,000 people every year.
- YMCAs provide almost 10,000 beds for young people every night. YMCA is the largest voluntary sector provider of safe, supported accommodation for young men and women.
- YMCA enables nearly 43,000 people every year to engage in education, skills and training to enable them to improve their opportunities in the job market.
- YMCA is the largest voluntary sector provider of health and wellbeing services promoting physical activity.