The #IAMWHOLE campaign aims to encourage young people to challenge harmful language and negative stigma surrounding mental health and encourage others to speak out and seek help.

Mental health difficulties are costing young people their education, their employment prospects and without support, are costing them their lives. The NHS and YMCA responded with #IAMWHOLE.

Mental health difficulties among children and young people are common, and can be both persistent and damaging.

#IAMWHOLE calls on individuals to stand together, united as a movement, against negative stereotypes and language surrounding mental health by challenging others and themselves about the words they use and learn more about the impact these stereotypes and insults can have.

Donate now and help us to continue to deliver mental health initiatives that change young lives or text ‘WHOLE’ to 70007 to donate £3 to YMCA today.

Our research

Our latest research revealed that more than four in five young people have heard negative words and stereotypes about mental health.

Read ‘More Than Words’ to find out more.

Your stories

YMCA believes that young people should be at the forefront of the mental health story sharing their own experiences of stigma.

Read a collection of what they have told us in a series of interviews.

Campaign video

Watch this year’s campaign video to find out how Jordan Stephen’s has teamed up with Nothing But Thieves and various other celebrities to support #IAMWHOLE 2017.


You can find help and advice on Find Get Give, a mental health blogs and resources website for young people, parents and carers created by YMCA’s Right Here project in partnership with other local groups.


Text ‘WHOLE’ to 70007 to donate £3 to YMCA today. Alternatively, donate online using BT MyDonate and help us to continue to deliver mental health initiatives that change young lives.


Looking for information and guidance? Find the right information for you on our resources page.