The purpose of this research was to investigate the origins of the body image expectations and pressures experienced by young people.
We spoke to more than 1,000 young people aged 11 to 16 years-old about body image expectations, with 58% of those saying celebrities are responsible, while 52% blamed people on social media.
The pressure to look ‘perfect’ especially increases among older young people, with 62% of 15 to 16 year-olds admitting pressure about their looks come from individuals on social media, compared to 43% of 11 to 12 year-olds.
As this research demonstrates, it is clear that celebrities exert significant influence on how young people view themselves and their body confidence.
These expectations and pressures manifest themselves through mediums young people interact with daily, such as TV, film, music, fashion, social media and magazines, as well as their friends and peer groups.
Too often the influence they exert is a negative one, impacting on young people’s emotional wellbeing, relationships, and their education and employment.
To change this reality, both celebrities and the businesses that operate the mediums through which they reach young people need to recognise and take seriously the responsibility they have.
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