About the Be Real Campaign
Body image anxiety is causing young people to isolate themselves, consider drastic changes to their appearance and develop mental health difficulties. In response to the Reflections on Body Image report from the All-Party Parliamentary Group on Body Image. YMCA and Dove responded by creating the Be Real Campaign, in 2014.
Be Real is campaigning to change attitudes to body image and help all of us to put health above appearance and be confident in our bodies.
The Be Real Campaign unites individuals and organisations, amplifying the voices of those working to change attitudes and behaviour. Supporting them with research and resources, we’re bringing together their expertise and influence and working collectively to build a body confident nation.